Dear BeerSweden Follower

It’s the cliché of all clichés but time really does fly when you’re having fun.

Can you believe that almost three years has past by since I first pressed ‘publish’ and posted my first article here on BeerSweden?

Over these three years we’ve managed to do so many amazing things together. Do you remember when I ate rotten fish with Trev on BSTV, beamed live from the Örebro Beer Festival for the very first time and traveled to the USA as an official media endorser of the World Beer Cup (I still can’t figure out how I swung that one)?

And of course who can forget my trip to Scotland to make out with Ingrid?

On average I've written almost a post a day for the past 3 years. That's a whole lot of blogging!

But to borrow another cliché all good things must come to an end.

Lately I’ve had the feeling that I’ve done pretty much all I can do with BeerSweden as a blog. After all I’m only one guy living in Umeå (which let’s be honest is not exactly the epicentre of the Swedish beer scene).

From the day I started posting I wanted BeerSweden to be the best blog I could possibly make it. I wanted to make beer look appealing. I wanted original photography that presented beer in a new light; I wanted to connect to social media; I wanted a TV show (it was TV, right?) and most of all I wanted you to have lots of fun while discovering stuff out about beer.

I hope you feel I’ve achieved some of these things. I hope you’ve had as much of a blast as I have.

But as many of you who follow this blog will know I am a restless person by nature. If something’s not moving forwards it’s standing still. For BeerSweden to continue pushing the boundaries of beer writing, to enable it to give you the kind of coverage both you and the exploding Swedish beer scene deserves I’ve come to the conclusion BeerSweden has to change.

So change it will.

Starting from tomorrow I’ll tell you all about my exciting plans to evolve BeerSweden into this country’s first ever online beer magazine. I’ll be introducing a new face around here who will join me to create what I am convinced will become an important ground breaking beer publication dedicated to covering the Swedish and international beer scenes. A publication that will make beer fun, relevant and accessible to a wider audience that hopefully ever before.

Over the coming weeks and months BeerSweden will steadily introduce new features, new writers and deliciously fresh new content. The site will get a snazzy new facelift and you’ll get a very real opportunity to be a part of it all.

I’d like to take this opportunity to thank everyone who has supported me and BeerSweden over the past 3 years. I really mean it when I say that because of you I don’t think BeerSweden just played the game. I think we helped to change it.

And from tomorrow we’re going to set about changing it again.

Until then,

Cheers and beers!

Darren

A very proud beer blogger