Swedish beer blog BeerSweden has announced its appointment as an official 2012 World Beer Cup media endorser.
BeerSweden joins a group of some of the world’s leading beer magazines, websites and organisations who will all be promoting and covering the “Olympics of Beer” when it takes place in San Diego, California in the USA next May.
In 2010 a total of 642 breweries from 44 countries entered a staggering 3,330 beers into the bi-annual event’s 90 different beer style categories, which eclipsed the Great American Beer Festival to become the largest commercial competition ever.
BeerSweden’s founder Darren Packman is now urging the thriving Swedish craft brewing community to enter their beers into the prestigious competition and “make the rest of the world sit up and take notice of Swedish beer”.
“Over the past few years the Swedish beer scene has changed beyond recognition, with more microbreweries starting up than ever before and a new generation of breweries producing exciting, adventurous beers of real character and taste.
“I’m totally convinced that a few Swedish breweries can compete with the best in the world and I would love nothing more than to be drinking a medal-winning Swedish beer in San Diego next year!”, he said.
“If a Swedish brewery could win a medal it would send a clear signal to beer drinkers both here and around the world that Sweden is now a fantastic place to come and drink great beer”.
Entries to the World Beer Cup - which is organised by the US Brewers Association - are being accepted between October 10th – December 6th 2011. The competition is unusual in that it does not automatically award medals in each of the 90 beer categories unless it considers it has judged three world-class examples of any style.
In 2010 there was one Swedish winner in the European-Style Low Alcohol Lager category; Carlsberg Sverige took gold for Falcon Export 3.5% and bronze for Pripps Blå 3.5%.
(Ed Note: Sorry if this post seems a little ‘formal’ but I’ve written this as a press release to send out to the drinks industry media).